Reader’s Digest communes with Rick Warren

Excerpts from

Lighthousetrailsresearch.com

Reader’s Digest Communes With Rick
Warren

By Marissa Miley,
a former New Ager

January 13, 2009

INDEX of previous
reports from Lighthouse-Trails

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NEW YORK (AdAge.com)
— You’ve read The Book, now buy the magazine.

Reader’s Digest Association thinks it has found a new model
for launching a mass magazine brand in this digital era:
Plug into an existing community, preferably a really, really
big one that’s incredibly devoted and highly likely to
evangelize the product. That’s what RDA is banking on with
today’s debut of Purpose Driven Connection, a multimedia
platform built around the teachings of Rick Warren, pastor
of Saddleback Church and best-selling author of “The Purpose
Driven Life.”

Click here to read this entire article.

Our November 26, 2008 report: (Please note we have
changed the press release link as the original link has been
removed by Rick Warren News.)

“Rick Warren, Readers Digest Join Forces for New
Publication”
According to

a press release issued by Rick Warren’s media outlet,
Rick Warren has formed a partnership with Reader’s Digest,
which will be launched early next year. The headline for the
release states: “RICK WARREN AND READER’S DIGEST ASSOCIATION
CREATE A MULTI-PLATFORM PARTNERSHIP TO SERVE PURPOSE DRIVEN
READERS: New Purpose Driven Connection to Deliver Spiritual
Content and Community in Category-Busting Formats
Worldwide.”

Referring to his organization as the “Purpose Driven
Connection movement,” Warren says: “Since the book was
published, we’ve received hundreds of thousands of requests
from readers asking for more help.” The press release states
that Rick Warren and Reader’s Digest will use
“international staffs and global networks of both
organizations” to provide “synergistic development of tools,
training and community to service the millions of readers of
Warren’s book, The Purpose Driven Life.”

Warren says the Purpose Driven Network began in 1985 and was
a service to pastors, but the new Purpose Driven Connection
“will service the general public.” This service will come in
the form of a quarterly magazine, The Purpose Driven
Connection but will also include several other formats
such as multi-media materials for small groups and a “social
networking” service. Warren plans to use this new
partnership to bolster his newest campaign, 40 Days of Love
and says (of the partnership): “It is unlike anything else
and has the potential to change hundreds of millions of
lives.”

The premier edition of the new Purpose Driven/Reader’s
Digest magazine will feature several well known
Christian figures including Max Lucado, Bill Hybels, Kay
Warren, Lee Strobel, and Tim Keller. It will also feature an
interview between Rick Warren and Barack Obama.

Calling the Purpose Driven Connection “revolutionary” where
people can “discover their purpose for life” and “interact
with others through the online community, small group
network and the global PEACE initiative.”

To better understand the nature of Rick Warren’s movement,
please read Faith Undone and Deceived on Purpose.
This is a highly deceptive movement that is capturing the
attention and loyalty of millions across the world. Rick
Warren is a major “evangelist” for contemplative
spirituality as well as for the emerging church, both of
which embrace mystical and New Age spirituality and both of
which are building bridges to form a one global religious
body. Interestingly, while Reader’s Digest may be
considered to be in a more “conservative” camp, leaders of
RD may not realize that Rick Warren is on the

“Leadership Council” of a very liberal organization,

Service Nation, an organization that is working toward
required volunteer service by every American.The
motto of Service Nation, “Be the Change,” is taken from
Hindu guru, Mahatma Gandhi.

“And no marvel; for Satan himself is transformed into an
angel of light. Therefore it is no great thing if his
ministers also be transformed as the ministers of
righteousness; whose end shall be according to their works.”
II Corinthians 11:14-15

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